PRIME NOSH Kosher Meat
PRIME NOSH is a glatt kosher meat business. Zil Studio built the identity and the retail creative around it: ten pieces across six disciplines, from a blind-embossed logo and Sukkot box inserts to price-beat ads, an annual savings club page, and staff uniforms.
Kosher retail runs on a calendar nobody else uses
A kosher meat business does not work to a marketing calendar. It works to a religious one. Sukkot, Pesach and the Yamim Noraim land on fixed dates, demand around them is not optional, and the creative has to be printed and in the store before the season opens rather than during it.
The certification lockup is the other constraint. PRIME NOSH carries four standards and they sit together on the mark: Glatt Kosher, Hassidishe, Lubavitch, Beit Yosef. That is a compliance claim, not a decorative element. It has to reproduce at the same relative weight on a business card, a box insert and a phone screen, or it does not go out.
Underneath that is ordinary retail pressure. Price-beat ads, a savings club, holiday cards, hoodies for the counter staff. Work like this has no endpoint, which is why it is filed here as ten pieces rather than one project.
Certification
Glatt Kosher, Hassidishe, Lubavitch and Beit Yosef appear together on the mark and hold the same relative weight everywhere it is used.
Calendar
Seasonal work is scheduled backwards from the holiday, so artwork is finished before the print run rather than during it.
Range
Brand identity, packaging, campaign, web, print and apparel, all for one client and all in the same register.
Ten pieces, six disciplines
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