Services / Brand identity
Brand identity & logo design
Zil Studio designs brand identity systems: strategy, mark, type, color, and a guidelines document your printer and your web developer can both actually use. Identity Essentials starts at $4,500; a full Brand System is $14,000. No AI-generated logo has ever left this studio, and none will.
What the studio delivers
An identity built once, properly
- Primary mark, secondary marks, and lockup variants
- Color and type system
- Positioning and naming review
- Applications across print and digital
- Guidelines document built for handoff to printers and developers
- Brand refresh for companies that have outgrown their logo
Selected work
Recent identity systems
HALO BuildersLogo, gold deboss
Haller Group at RE/MAXLogo, blind deboss
LULUFISHLogo, copper foil
Published prices
What it costs
Logo (mark only, no system)
$1,400
Identity Essentials, 3–4 weeks
$4,500
Brand System, 6–8 weeks
$14,000
Brand System + Website, 10–12 weeks
$24,000
Category Launch, 14–20 weeks
$42,000
Brand guidelines document only
$2,450
FAQ
Asked and answered
Do you use AI?
Yes, for research, iteration, and production speed, but never as a substitute for judgment. No AI-generated logo has ever left this studio and none will. Client material is handled in privacy-respecting tools; nothing you share gets used to train a public model.
How long does an identity take?
Identity Essentials: 3–4 weeks. Brand System: 6–8 weeks. Brand System + Website: 10–12 weeks. Category Launch: 14–20 weeks. Every proposal states the number of revision rounds before you sign.
What files do I get?
Print-ready and digital-ready files in every format your project needs (PDF, EPS, SVG, PNG, JPG), plus a guidelines document. Source files are available as a premium buyout, quoted per project.
Are these prices negotiable?
The scope is negotiable. The rate isn’t. If the budget is fixed, we cut scope to fit it and I’ll tell you honestly what gets weaker as a result.
Get started
Tell me what you’re building.
Send the project. You’ll get a real answer within one business day, including whether I think you should spend the money at all.